At the start of a career coaching program, I give my coachees the book Netwerken werkt by Rob van Eeden and Els Nijssen. Often, their initial reaction is one of surprise or even shock. Networking? Me? Most of them don’t believe they’re the type to network for work and would much rather choose a different strategy to find a job.

I regularly order a whole stack of these books directly from Rob van Eeden himself, and he even drops them off in person. Since Rob is now trying to enjoy his retirement, he has more time for that than he used to. We often have a quick chat, and recently he mentioned how pleased he was that the publisher finally replaced the image on the book’s cover. I couldn’t agree more. The cheerful woman on the new cover is definitely less intimidating than the two men in suits who used to be on the front.

Once my coachees have recovered from the initial shock and overcome the hurdle of networking, something we even call a “networking campaign” à la Netwerken werkt — they often start to see its value and even enjoy it. That’s why I’d like to share five good reasons why networking is worth doing when looking for work.

Reason 1: It greatly increases your chances of getting a job

Seventy percent of job openings are never published. They’re filled through informal channels before they ever make it to a job listing. That’s why, in addition to applying for jobs, which you should absolutely continue doing, it’s smart to start having exploratory networking conversations with people who do the kind of work you aspire to, and at organizations that interest you. Doing so increases your chances of finding a job by a factor of seven.

Reason 2: It gives you focus

When you start networking, it’s important to have a clear idea of the following: this is the next step I want to take in my career, this is why I’m motivated to pursue it, and this is what makes me a good fit for it. In my experience, even if that description is still a bit broad, networking can actually help you sharpen your focus. What doesn’t fit? And what do you want to concentrate on? Former teacher John Frick, who we featured last time, now knows, for instance, that he wants to create content for others’ social media, such as photos, videos, and written posts.

Reason 3: Networking makes you happier

Unfortunately, applying for jobs often means facing a series of rejections before you finally get a “yes.” In contrast, exploratory networking conversations usually offer a different kind of experience: you meet new people, gain valuable insights, and often have the chance to give something in return. Most people find that this gives them a boost of positive energy, making it a great counterbalance to the job application process.

Reason 4: It will benefit you throughout your career

Keep networking, even if you already have a job. It helps you stay informed about developments in your field and keeps you attractive to potential employers. Especially now that we’re all expected to work longer, it’s essential to know not just how to find work, but also how to stay employed.

Reason 5: You can learn it too!

Many people have a mental image of networking that puts them off — the ideal networker who effortlessly charms everyone at a networking event. But that doesn’t necessarily mean this person is successful just because they have the gift of the gab. What really matters is approaching networking in a structured and focused way. And that’s something you can learn too! Curious how? Feel free to schedule a free introductory session with me or one of the other coaches at Dynamisch Bureau!

Good luck with networking. With these tips it will certainly work!